What are TOP 3 PICKS?

We analyze your favorite tasting notes from the Picks App to help you find your perfect bottle. We’ve generated your top matching bottles based on your specific taste profile derived from real tastings you have done in the app. As you continue to add tasting reviews, we’ll get better and better at making recommendations for you. Check back here often for your latest top matching bottles.


What are MATCHES?

We analyze your tasting reviews to determine your unique detailed taste profile, and then we compare you to the crowdsourced taste profiles of bottles from the community. Our algorithms calculate how much you and the bottles in our shop match, making shopping for a bottle you are bound to love a breeze! As you do more tastings in the app and your tastes evolve, so will your match scores! Check back often as your tastes evolve.


Conduct tastings in the Picks App to generate matches!

Want to see your Matches! Get started by downloading our app, grab any bottle you have at home and log some tastings. We’ll begin building a taste profile for you and you’ll start getting matched!

Already have the app? Click “JOIN / LOGIN” in the menu using your app account email to get your matches.


Wine Over? Growers Rip Up Vines as Industry Faces a Future of Flat Demand

Mar 14, 2024 •  3 min read

The clinking of glasses and swirling of reds might seem like a timeless tradition, but the global wine industry is facing a hangover. A confluence of factors – from changing consumer tastes to rising production costs – is squeezing profits and forcing some winemakers to make a tough choice: rip out their vines or risk going bust.

Vines ripped from the barren soil of grape grower Tony Townsend’s vineyard in South Australia are burned. Around the world winemakers are cutting back on inventories, and ripping up vines and replacing them because wine production is no longer profitable. Photo: Tony Townsend

This isn’t just a single vineyard’s bad year. Take Tony Townsend in Australia’s Riverland region, a major grape producer. Despite healthy vines, he recently tore out half his vineyard. Harvesting just wouldn’t be profitable. It’s a story echoing across the globe, from California to France.

So, what’s going on? A glut of wine is sloshing around, thanks to a perfect storm.  Production boomed in recent years, while demand fizzled. People are drinking less, especially reds, opting instead for lighter options like rosé or white wines, or even skipping alcohol altogether.  Gen Z, for instance, is fueling the non-alcoholic beverage boom.

On top of that, winemakers are facing a cost crunch.  COVID-19 disruptions and the war in Ukraine have pushed up the price of everything from fertilizer to fuel. Climate change is raising insurance premiums too.  These rising costs are squeezing margins in an industry with traditionally low profits.

The traditional model of planting for future generations isn’t helping. Grapevines can thrive for decades, making it hard to adapt quickly to changing markets.  Unlike other crops, grapes can’t be easily switched to something else. It’s a long-term investment with a risky future.

The industry itself isn’t blameless either.  Focusing on premium brands might have worked in the past, but today’s budget-conscious consumers are looking for value. Failing to cultivate new wine drinkers, especially younger generations, could leave a gaping hole in the market.

The situation is so dire that some governments are stepping in. France, now the world’s top wine producer, offered financial aid to farmers who uprooted vines.  But even these measures seem like a drop in the barrel. Wineries are still struggling, and a quarter of Riverland growers plan to exit within the next few years.

For some, like Townsend, ripping out vines isn’t just about economics. It’s a chance to give back. He plans to replant his land with native flora, creating a haven for wildlife. While the future of wine may be uncertain, one thing’s for sure: the vineyards of yesteryear might soon be replaced by a different kind of harvest.